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How Superdry moved its stores to Becosoft

Superdry, the British fashion brand, moved its stores from an American POS system to Becosoft. The project grew into a long-term partnership, and in 2025 it led Becosoft to open its first UK office.

At a glance

  • Customer: Superdry
  • Sector: Fashion retail
  • Solution: Becosoft POS
  • Scale: [TO CONFIRM: more than 100 stores in 7 countries, from California to Denmark]

The challenge

Superdry needed one point of sale system for stores in several countries, replacing the American POS system it had been using. [TO CONFIRM: add the reasons for the switch.]

The solution

Becosoft migrated the stores to Becosoft POS. [TO CONFIRM: add rollout details such as timeline, waves and integrations.]

The result

  • [TO CONFIRM: more than 100 retail stores live on Becosoft POS]
  • [TO CONFIRM: 7 countries, from California to Denmark]
  • [TO CONFIRM: 30% POS productivity gain]

The partnership also changed Becosoft. In 2025 it opened a UK office in Cirencester with a local team, which now supports retailers and franchise stores across the UK and beyond.

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