---
title: How Superdry moved its stores to Becosoft
description: Superdry runs its stores on Becosoft POS. The partnership also led to Becosoft opening a UK office in Cirencester.
---

<https://content.becosoft.com/becosoft-blog>

# [How Superdry moved its stores to Becosoft](https://content.becosoft.com/becosoft-blog/customer-cases/superdry)

 Written by [Becosoft](https://content.becosoft.com/becosoft-blog/author/becosoft) | Oct 20, 2026, 10:00:00 PM

Superdry, the British fashion brand, moved its stores from an American POS system to Becosoft. The project grew into a long-term partnership, and in 2025 it led Becosoft to open its first UK office.

## At a glance

- **Customer:** Superdry
- **Sector:** Fashion retail
- **Solution:** Becosoft POS
- **Scale:** \[TO CONFIRM: more than 100 stores in 7 countries, from California to Denmark\]

## The challenge

Superdry needed one point of sale system for stores in several countries, replacing the American POS system it had been using. \[TO CONFIRM: add the reasons for the switch.\]

## The solution

Becosoft migrated the stores to Becosoft POS. \[TO CONFIRM: add rollout details such as timeline, waves and integrations.\]

## The result

- \[TO CONFIRM: more than 100 retail stores live on Becosoft POS\]
- \[TO CONFIRM: 7 countries, from California to Denmark\]
- \[TO CONFIRM: 30% POS productivity gain\]

The partnership also changed Becosoft. In 2025 it opened a UK office in Cirencester with a local team, which now supports retailers and franchise stores across the UK and beyond.

[View full post](https://content.becosoft.com/becosoft-blog/customer-cases/superdry)

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